Pricing that doesn't restrict.
Four plans for four sizes of operation. Choose the one that matches the complexity and automation you're building toward — every plan includes the full workflow engine, the AI of your choice, and the data model your business actually needs. No agent fees, no conversation meters, no surcharges on the work you do.
Four plans. Start where you are.
Core
For a small sales team that wants its CRM to actually run.
- Full sales CRM — contacts, companies, deals, pipeline
- 3 custom object shaped to your business
- 5 workflows — agentic or rules-based
- 1,000 workflow runs per month
- Up to 2,000 contacts
- Connect your AI provider — full strength
- One industry template
- Guided self-serve setup
Growth
The full sales platform with basic marketing. For teams that have outgrown a sales-only CRM.
- Everything in Core
- Unlimited custom objects
- 30 workflows
- 5,000 workflow runs per month
- Up to 20,000 active contacts
- Marketing blueprint — campaigns, segmentation, email
- Industry blueprint available as add-on
- Premium support available as add-on
- Light setup
Pro
The full platform. Sales, marketing, and the workflow engine in one system — with industry blueprint and premium support included.
- Everything in Growth
- Unlimited custom objects
- Unlimited workflows (fair use)
- 50,000 workflow runs per month
- Up to 150,000 active contacts
- Full marketing module
- Industry blueprint included
- Premium support included
- Full implementation — migration, custom objects, agentic workflows built & tested, training, 30-day tuning. One-time fee.
Enterprise
For multi-location operators and teams that have outgrown limits.
- No caps — unlimited users, objects, workflows, runs, contacts
- Dedicated agentic workflow infrastructure
- Custom integrations & data-residency options
- Service-level agreement and dedicated success manager
- Implementation scoped to your operation
Everything in each plan.
| Core | Growth | Pro | Enterprise | |
|---|---|---|---|---|
| Price | ||||
| Monthly price | $35 / user / mo | $500 / mo | From $1,200 / mo | Custom |
| Users included | Up to 5 | 5, then $50 each | 5, then $75 each | Unlimited |
| Platform capacity | ||||
| Custom objects | 1 | 6 | Unlimited (fair use) | Unlimited |
| Workflows | 5 | 30 | Unlimited (fair use) | Unlimited |
| Workflow runs / month | 1,000 | 5,000 | 50,000 | Custom |
| Active contacts | 1,000 (total records) | 20,000 | 150,000 | Custom |
| AI & integrations | ||||
| AI provider | Connect your own | Connect your own | Connect your own | Connect your own |
| MCP | ✓ | ✓ | ✓ | ✓ |
| Marketing & expertise | ||||
| Marketing module | — | Included | Included | Included |
| Industry blueprint | — | Available as add-on | Included | Included |
| Premium support | — | Available as add-on | Available as add-on | Included |
What people ask about pricing.
Can I stay on Core as my team grows?
Core fits teams up to 5 users. Past that, Growth gives you the same CRM with marketing, more workflows, and more capacity.
What counts as a record?
A record is a single entry in your CRM — one contact, one company, one deal. Active contacts are the people you're actively engaging through workflows and marketing. Dormant contacts don't count against your tier.
What is a workflow run?
One execution of a workflow you've built — whether it routes a lead, drafts a follow-up, or completes a multi-step task. The run is what we meter, not how many AI calls it makes.
What's the implementation fee for?
On Pro and Enterprise, we migrate your old CRM, model your custom objects, build and test your agentic workflows on real data, train your team, and tune for 30 days after launch. It's one-time.
How is AI billed?
Connect your own AI provider — Claude, Gemini, or another. The model's cost is billed by the provider directly. SONTA never marks it up.
Do you lock me into a long contract?
Plans are billed annually. No multi-year lock-in required.